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How Automated Insights Uses Natural Language Generation to Enhance BI

By CIOReview | Friday, January 4, 2019
Marc Zionts, CEO

Marc Zionts, CEO

The post-digital world has seen a deluge of data, which enterprises are analyzing to gather useful insights into their businesses. It helps the organizations to understand their customers and streamline their business activities. Automated Insights, a Durham based company is using natural language generation to enhance the results in business intelligence and data warehouse projects.  Founded initially as StatsSheet in 2007, Automated Insights has added many new features into its core offering. Applications like Wordsmith and Tableau have made a mark in business intelligence space. Due to its innovative approach Automated Insights has been featured in our magazine, CIO Review’s “20 Most Promising Business Intelligence Solutions Providers in 2018.”

“The old-fashioned storytelling through the written word is the most reliable way to make sense of data in the future.” This exposition by Marc Zionts, CEO of Automated Insights, deems valid for today’s post-digital business world that is significantly overwhelmed by the deluge of data. As the business intelligence (BI) industry proliferates to create more sophisticated BI tools and dashboards to deliver actionable intelligence to organizations, a significant part of the enterprise sector still fails to process or interpret the actual information intended by the analyst who created the dashboard. In fact, according to Gartner, only 32 percent of an enterprise workforce on an average can comprehend a dashboard or the visualization with the right meaning that the analyst wanted to convey. The intricate visual representations require simplification by footnotes and explanations from their creators to convey a thorough story. Not only does it take a considerable amount of time to understand all the correlations and interdependencies between different charts of the dashboards but there’s also a huge risk of broadly sharing wrong or incomplete information across the enterprise structure. Automated Insights addresses this complexity with plain-language narrative reports for deriving clear, personalized, and timely business insights.

  The old-fashioned storytelling through the written word is the most reliable way to make sense of data in the future. 

There are many data analysis tools available today, but Automated Insights tools help the business intelligence tools and data warehousing users to gain insights into the analysis and to learn what to do with the data analysis. According to Adam Long, Automated Insights vice-president of product, “The people trying to consume this data are very busy, and they don’t have time to parse through a dozen charts to find the one nugget that’s going to change their actions today.” He further added, “Dashboards have become sub-optimal for that audience.” WordSmith can help the enterprises to produce a text-based narrative of the data means which will help to drive better engagement with the BI tools. WordSmith spans across 50 different industry verticals with a predominant focus on business intelligence, financial services, insurance, e-commerce, and sports industries.