How Big Data is Driving Modern Business
Data us being piled up from every nuke and corner today, from various traditional as well as digital sources. However, data has become a goldmine for some sectors especially for marketing and sales teams of an organization. Marketing teams analyze the piled up data for insights about the existing trends as well as the future. Big data can only prove to be valuable after realizing the potential of ‘big-data driven marketing‘. This specific form of marketing can work wonders for every business. Big data not only helps in creating a data-driven marketing strategy but also plays a key role in understanding the customers. Big data can be a supplement for marketing strategy by adopting the data-driven techniques in marketing. A research report by Teradata says that many enterprises are focusing on big data to create more strategic marketing for increased revenue.
Big data also plays a vital role in understanding the customer, as well as evaluating the product. Various research reports say that big data analysis in sales can improve it by over 60 percent. Understanding the customer with big data analysis not only reassures the customer that they are being taken seriously but will also help the business to design the sales pitch according to the interests of the buyer. Moreover, offers and promotional discounts can be streamlined according to the customer's nature. Better pricing decisions are a prominent part of a business, and it can be made better by leveraging the potential of big data.
Big Data: Blessing or a Boon?
By Chris Tjotjos, VP, Cisco Solutions Practice, Black Box...
By Laura Jackson, Sr. Manager-Risk Management, ABS Consulting
By Jason Cradit, VP of Information Systems, Willbros Group
By Steve Garske, Ph.D., Senior Vice President & Chief...
By Roman Trakhtenberg, CEO, Luxoft
By Renee P Wynn, CIO, NASA
By Mike Morris, CIO, Legends
By Louis Carr, Jr., CIO, Clark County
By Andrew Macaulay, CTO, Topgolf Entertainment Group
By Dominic Casserley, President and Deputy CEO, Willis...
By Dave Nelson, SVP-Portfolio Lead, Avanade, Inc.
By Michael Cross, SVP & CIO, CommScope Holding Company Inc.
By Pauly Comtois, VP DevOps, Hearst Business Media
By Dan Adam, CIO, Extreme Networks
By Matt Schlabig, CIO, Worthington Industries
By David Tamayo, CIO, DCS Corporation
By Scott Cardenas, CIO, City and County of Denver
By Marc Kermisch, VP & CIO, Red Wing Shoe Co.
By Brian Drozdowicz, VP, Digital Services, Siemens...
By Les Ottolenghi, EVP and CIO, Caesars Entertainment