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With markets becoming more globalized and consumers being lured to numerous stimuli, it is no longer enough for companies to endorse great products to win new customers. Research shows that by the year 2020, customer experience will surpass both product and price as the key brand differentiator. Further, it also indicates that 86 percent of buyers are willing to pay more for good customer experience. Delivering unexpected experiences will shock the customers out of the status quo, which will draw them closer to you. Moreover, a satisfied and delighted customer will tell their friends and family about their experience, so that they can be a part of it too.