
How Can Brands Use User-Generated Content to Attract More Consumers?
Brands are using digital marketing tools like user-generated content to attract more consumers and increase their profit rates.
FREMONT, CA: Most consumers prefer to purchase from a brand that will serve their immediate necessities and also contribute more to the world. However, with the progression of several online marketing solutions and the increasing access to social media audiences, it is becoming easy for the brands to be vocal and create awareness among the targeted audiences. Digital marketing is becoming an effective and useful tool for marketing, as it allows business owners to reach consumers.
However, the most impactful and reliable form of content is user-generated content. The user-generated contents are the real stories from the real people with which the customers can relate. Here are the most concrete steps that can be taken to create purpose marketing into the digital marketing strategy.
1. Drive Awareness
The first step is driving awareness because if the campaigns are not visible to the people, they will not know the purpose of the brand. The best method to drive awareness for the brand’s goal is by developing digital media campaigns that will attribute real stories and real people.
Driving awareness is all about keeping consumers at the centre of the story and reaching out to people who will respond to it.
The next step is to serve the consumers with a call-to-action. In this procedure, it is essential to tell the targeted audience about their involvement in the growth of the brand and provide them with proper tools to do it. Nowadays, one of the simple ways the consumers can get involved is by using a hashtag with the campaign stories.
3. Evidence Purpose
The final step that can be taken by the brands is to be evidence purpose and let the consumers grow awareness. This level also celebrates the people engaged with the campaign and provides them with a stage to inspire others. The brands also must make the stories of their audience readily available so that others can learn about them and get inspired to join the cause.
See also: Top Marketing Automation Consulting Services Companies
ON THE DECK
Featured Vendors
EDITOR'S PICK
Essential Technology Elements Necessary To Enable...
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
Comparative Data Among Physician Peers
By George Evans, CIO, Singing River Health System
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Unlocking the Value of Connected Cars
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
Digital Innovation Giving Rise to New Capabilities
By Gregory Morrison, SVP & CIO, Cox Enterprises
Staying Connected to Organizational Priorities is Vital...
By Alberto Ruocco, CIO, American Electric Power
Comprehensible Distribution of Training and Information...
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Big Data Analytics and Its Impact on the Supply Chain
By Pascal Becotte, MD-Global Supply Chain Practice for the...
Technology's Impact on Field Services
By Stephen Caulfield, Executive Director, Global Field...
Carmax, the Automobile Business with IT at the Core
By Shamim Mohammad, SVP & CIO, CarMax
The CIO's role in rethinking the scope of EPM for...
By Ronald Seymore, Managing Director, Enterprise Performance...
Driving Insurance Agent Productivity with Mobile and Big...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
Transformative Impact On The IT Landscape
By Jim Whitehurst, CEO, Red Hat
Get Ready for an IT Renaissance: Brought to You by Big...
By Clark Golestani, EVP and CIO, Merck
Four Initiatives Driving ECM Innovation
By Scott Craig, Vice President of Product Marketing, Lexmark...
Technology to Leverage and Enable
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...
Evolving Role of the CIO - Enabling Business Execution...
By Greg Tacchetti, CIO, State Auto Insurance