How Can Innovation Help Travel and Hospitality Thrive?

By CIOReview | Wednesday, November 13, 2019

Fremont, CA: An industry can be revolutionized by innovation, and hospitality organizations are experiencing numerous waves of new hotel technology. Hotels have been incorporating one-of-a-kind technologies like key cards, online reservations, onsite audiovisual equipment, event management tools, robots, and many more.

Here's a list of 3 innovations that are available for the hotels.

The Rise of Chatbot

The artificial intelligence (AI) engines that are behind the digital assistants are still believed to be at what experts state “the Angry Birds stage.” Yet, they are disrupting industries, including fashion and hospitality. The use of chatbots has made it extremely easy to get things done for customers and hoteliers using texts and messaging channels to communicate.

The 3-D Internet

Augmented reality (AR) has come a long way when it comes to hotels. The new smartphones are AR-enabled and merge the digital and physical worlds into 3-D. Various brands are incorporating new AR experiences to leverage these new digital tools, and hotels have the chance to follow suit.

For instance, Amazon collaborated with Accenture for integrating AR labeling in various Whole Foods stores. The AR content provides nutritional details as soon as a customer points the smartphone at the product. Additionally, it showcases related recipe options and gives directions to the shoppers regarding the remaining products needed in the recipe and where they can find those in the store.

The Introduction of 5G

The rise of 5G technology has brought about a wave of change. It is driving up guest expectations for the range, type, and quality of content, which can be derived from anywhere. It is still unclear if the 5G signal is going to be incorporated in the television and eliminate the Wi-Fi or cable. However, we can be sure that 5G is going to change many aspects of not just mobility but also about how the connected devices are used.

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