How Mobile-First Strategy can Help CIOs to Gain Better Marketplace

By CIOReview | Monday, August 1, 2016
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In digital marketing, mobile-first strategy has given a new platform to the organizations striving to achieve a broader marketplace. This shift can be largely owed to the fact that traditional web environments have become unappetizing for the mobile-phone users because of its lack of compatibility across small mobile screens. Custom-built mobile apps are surfacing as a key component of web content management strategy for the existing industries. The strategy employs the utilization of sound information architecture at the backend to assist enterprises enhance the productivity by accelerating specific activities.  

Websites that are performing effectively across multiple devices are the trait of mobile-first strategy on the content presentation. A mobile-first strategy can initiate a new age of apps to support the micro-moments and to offer right information at the right time. For instance, a person who opens a news app from his smart-phone is asked to subscribe and pay for the content. But, if he can’t pay through the app at the same instance, it might not be useful enough.

Mobile-first strategy is focused on integrating different data flow to offer real-time information to the users. The crucial challenge web developers are experiencing is making the mobile content smart and flexible for the users and transformation from web experience to the digital experience. The mobile apps are task oriented applications connected to diverse set of content running in the cloud, and are dedicated to transform business process, remove communication barriers and increase productivity.

As users expect a smooth engaging experience on smart-phones, Mobile Backend as a Service (MBaaS) plays a significant role for personalizing the interactivity. The cloud computing architecture offers mobile applications with access to servers, storage and connectivity to the backend resources in the cloud. It helps developer build mobile apps at a faster pace with better scalability, flexibility and security. MBaaS employs unified Application Programming Interface (APIs) and Software Developer Kits (SDKs) as a bridge between mobile applications and backend resources in the cloud. It can be used to integrate backend services and provide some additional features such as push notifications, social networking integration and GPS services.

The mobile-first strategy is not only augment familiar smart-phone environment, but in-fact it brings digital experience to a whole new level and offers users with a revolutionary texture. But the potential to present data to the smart-phones requires an agile development on the backend. Understanding the need of users is the prime goal for any organization working for mobile first strategy. Designing apps for the different kind of mobile platform is a part of being a mobile-first strategy firm. 

For the organizations that already have begun their digital journey and invested a lot of effort and money to design a great website can pay attention to the content flow and connection required to make the website smart-phone friendly. MBaaS can be helpful to mobilize the digital experience and to reduce the work of coding for mobile access. Search engine optimization is a worthy object to make the content easily findable and actionable on the web.

Furthermore, Web Content Management (WCM) is an essential building block for mobile-first strategy. It helps companies to develop meaningful sets of content and define the taxonomies for arranging data into relevant chunks. MBaaS can offer cohesion and can be a useable replacement for WCM upgrades. It can help WCM to offer more seamless integration.

Responsive web design is another alternative to make the website more smart-phone friendly. It enables simple reading, easy interface and automatic adjustment of website to fit with mobile phones, tablets or PCs through the advancement in browser technology. Organizations have begun to turn to the responsive design to provide more tailored user experience with device-aware digital technology that understands users’ location, behavior and preference. The underlying principle of responsive web design relies on third generation WCM systems to manage content in chunks. It is capable of delivering multichannel interaction and multichannel publishing to help businesses span over multiple devices.