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With the constant growth of the demand for personalization, the whole game of marketing has confronted with several significant changes, and as a sequel to it, the previous way of putting an advertisement on the television has become obsolete. Today, the numbers of people using social media platforms have been enhanced by leaps and bounds due to the easy availability and low price of smartphones. So, today to remain active in the game of marketing, marketers have to take resort to proper ways including intriguing and terse content and proper alert.