How to Run Digital Experience Management Efficiently
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How to Run Digital Experience Management Efficiently

By CIOReview | Thursday, May 27, 2021

How to Run Digital Experience Management EfficientlyDEM can decrease time-to-value for customers and workers, simplify and ease onboarding to new sites and apps and ultimately increase interactions and sales.

FREMONT, CA: The COVID-19 pandemic highlighted the importance of digital services. The organizations that provide outstanding user experiences for online products, services, and apps will be the leaders in 2020 and beyond. There is little room for error, as digital leaders have stepped up their game even further before the pandemic.

Streaming service providers expect to add more paid subscribers as demand for digital services increases. Businesses in traditional industries, like restaurants and hospitality, are expanding by increasing their digital strategies as their revenue grew as digital sales continued to rise.

Digital Experience Monitoring Basics

IT companies are shifting towards digital experience monitoring to control the onslaught of online customers and transactions (DEM). DEM is a broad concept, but it all comes down to developing the best experience for the customer and employees by monitoring the IT assets and resolving issues as they arise. DEM enables companies to replicate and test the entire customer and worker experience. These solutions can be deployed in on-premises data centers as well as multi-cloud and hybrid cloud environments.

The two fundamental methods of DEM:

Real user monitoring (RUM): 

It involves measuring the performance of a page using the devices of real users. A script is infused on every page to collect data on page load performance for each request, allowing an application and its users to interact. The data reveals information like how an application is used and the geographical location of users.

Synthetic monitoring: 

This technique uses an automation tool to evaluate the performance of a page instead of the actual experiences of users. Scripts are being used to simulate how a user might navigate a web application, and reports are generated based on the results.

Organizations have used monitoring tools for years to evaluate various parts of their infrastructure. For example, IT operations management (ITOM) solutions monitor metrics and manage notifications and events for on-premises or cloud-hosted infrastructures, such as servers, networking systems, storage appliances, and databases. The data can be used to analyze available data and map out trends.

DEM primarily focuses on the end-user experience, providing IT professionals with the visibility they need to run diagnostics, resolve issues, and measure performance at every point of contact among users and the application. Gaining new customers is a costly endeavor, and a customer can be lost due to a single negative experience. DEM is intended to provide the best possible experience.