How To Strengthen You Strategy With Electronic Content Management
ECM has become increasingly important and complex in recent years for a number of reasons, but here’s a simplified whatabouts and howabouts to strategize your content:
1) Align content strategy with business strategy: The content market is always in flux, and at the same time critical to keep up with organization’s long-term survival and strategy. May be that is why different stakeholders in various organizations are in a wild-eyed frenzy to master the concept of content marketing.
The desire to create an unambiguous footprint that attracts people to your brand naturally cut the distance which are typically encountered in the initial selling stage by helping people know your brand, and trust you. Enterprises must manage their content effectively in a way that integrates with business intelligence/business analytics (BI/BA) applications. This will surely assist them to use the available information prudently and generate viable business decisions.
When your content is in line with your current needs and your future growth, the most valuable aspects of what’s known as content marketing, just come naturally. The right information at the right time, made as a result of ECM, can get a pulse on your success strategy. More often than not, the essence of ECM can be understood best by imagining the risks of doing business without it.
2) Establish effective policies, procedures, and define success: ECM involves multiple projects, designed to gain control of the organization’s unstructured information, which includes—analyzing requirement, defining selection strategy, information survey, roll out plan and post implementation care.
To meet regulatory compliance with technology alone is next to impossible. Effective policies and procedures should be under obligation to ensure compliance. Development of a reliable communication strategy to set and achieve expectations of organizations is what ultimately defines success.
These may include:
• Systems operating procedures
• Security and access procedures
• Operational procedures
• Disaster recovery procedures
Customers or users involvement in the beginning to outline the current situation leads to a good concept of operations. You must also check out the scalability while defining and documenting your future state; the desired post implementation state defines final strategy of an organization.
3) Design intuitively and train users: The ease-of-use while promoting mass adoption for your ECM across your organization revolutionizes the way your users work. Always design ECM for high performance where it securely captures, indexes, stores, and distributes information, regardless of native application.
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4) Obtain stakeholder support: For a sound ECM strategy, initiative should begin with the appointment of software selection committee comprised of multidisciplinary stakeholders from across the organization. Agreement of stakeholders to the ECM vision ensures that the project contributes to the overall content management and business strategies. The committee’s first objective is to evaluate new business processes; content management objectives, behaviors, and ways of working. As the new way of accessing information is worthwhile for all levels of users and holds perspective of the organization’s long-term vision, remember to reward the team for adoption and prompt them.
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