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FREMONT, CA: The flashy way of men marketing with their suits on, cigars, on the one hand, liquor on the other, and going with their guts out is long gone. Traditionally, these men used to understand their people and markets in and out, and converse with them accordingly. The intention was to approach a vast audience and reach a higher number of customers in the market. Unlike those days, today, the standards are driven by data, and such an approach will be a vague marketing method.
