How Virtual Reality Helps Car Makers
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How Virtual Reality Helps Car Makers

By CIOReview | Friday, February 5, 2021

Virtual reality enables car dealers to show their customers the future, making the immersive technology a perfect marketing tool.

FREMONT, CA: In most sectors, including automotive, modern technologies' deployment is one of the significant factors for success in competitive markets. Virtual Reality (VR) is among these technologies that can help automotive businesses get several major benefits. Here are some of the exciting use cases of VR in the automobile industry.

Design and Virtual Prototyping

Vehicle design needs regular improvement, reviews, and testing. When functioning with physical mock-ups, frequent reverting to previous decisions usually significantly raise the project cost. Car manufacturers may invest huge amounts of money until a specific design is approved at last. The design process is among the most expensive and time-consuming areas in car manufacturing. Using virtual reality, car designers can cut both project cost and time by visualizing a vehicle's exterior. Virtual reality opens opportunities for vehicle manufacturers. The most talented car designers can work together on the same mock-up while physically being located on different continents.

Check Out: Top AR/VR Solution Companies


Virtual reality offers wide capabilities for training engineers in the automotive industry. Most car manufacturers use an observation-based method to train their workers to assemble unique car models. After these workers go through a training process, they proceed to practice under the professionals' control. This is the area where workers can make some mistakes and can cause some damage to a model. Virtual reality enables workers of automobile plants to learn in a virtual environment and safely make mistakes. VR makes the training process more efficient and significantly cuts the error rate.

Virtual Reality Showrooms

Car dealers have a few available car models. Within a virtual environment, clients can personalize any car in the way they're going to purchase it. Leveraging a VR HMD and haptic device, they can virtually open a car door and get into the seat. VR avoids the need for renting larger areas and placing several cars in dealerships. Virtual showrooms can be seamlessly and rapidly implemented regardless of the size of a building a dealer rents.