How will AI Disrupt B2B Marketing?

By CIOReview | Wednesday, May 9, 2018
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The advent of the latest technologies has forced companies to upgrade their existing systems and keep up with the new trends so as to prevent themselves from becoming obsolete. One such trend that has steered tremendous disruption is the application of artificial intelligence (AI) in B2B marketing. Although developers today understand the advantages of leveraging AI for marketing, research is being done on blockchain, predictive analysis, personalization, propensity modeling, and lead scoring so as to make AI practically feasible for B2B marketing.

With the implementation of blockchain, the B2B marketing companies will be able to deliver secure and auditable records of events and information with an improved readability of data within supply chain networks. Blockchains could be able to simultaneously address data privacy compliance requirements, data ownership, security, and attribution. After the deployment of blockchain in the supply chain, marketers would be able to send data to customers directly and securely without the involvement of third party agencies.

Artificial Intelligence can be leveraged to personify the marketing strategies of businesses. With the ability of machines to learn and interpret information from previous interactions, businesses can personalize their services and products for customers on a case-to-case basis, driving better accuracy in sales intelligence. The advantage of implementing AI does not suffice here. Research is being done so as to engineer and deploy neoteric solutions like predictive analysis, propensity modeling, and lead scoring. Overall, the onset of these AI-powered solutions will definitely disrupt B2B marketing.