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IAS and Taboola Reveals the Industry's First Brand Safety Solution for Native Advertising

By CIOReview | Wednesday, September 30, 2020

The partnership between Tabloola and IAS gives advertisers an intuitive way to ensure their ad placements are brand-safe as they begin a campaign.

FREMONT, CA: Taboola, the world's pioneering discovery platform, announces partnership with Integral Ad Science (IAS), the leader in digital ad verification, to release an industry-first pre-bid brand safety technology for performance advertisers. This is the first-ever partnership to directly apply pre-bid brand safety within a native discovery platform. With this collaboration, performance advertisers can achieve their marketing goals across Taboolas large audience of 1.4 billion people each month, while ensuring brand safety.

As the advertising world evolves, there is one constant - brands require to spend with confidence. Now Taboola's global advertisers can feel secure knowing that their content will only appear in locations that have been deemed appropriate by IAS technology. IAS has proven to be a brand safety innovator and a strategic partner for Taboola. By extending the partnership and introducing this first-to-market offering, advertisers get a way to benefit from Taboolas audience scale and ultimately improve ROI.                                                                                                                                                                                                                                                                                   

Taboola has worked with IAS for many years to build innovative products and optimize their publisher inventory according to IAS technology. This new development exposes these segments to advertisers directly within the Taboola ads console. It gives advertisers the control to opt-in to pre-bid brand safety targeting on any campaign. Early results of the pre-bid integration have seen great success.  This partnership between IAS and Taboola prompts agencies to invest more in advertising, who have a keen focus on their digital marketing campaigns' brand safety.

IAS is the leader in digital ad verification, offering technologies that drive high-quality advertising media. IASs pre-bid segments help buyers proactively target only high-quality ads, remove poor inventory, and increase programmatic performance above industry benchmarks.  Taboola helps people discover what is interesting and new. The company's platform and a suite of products is powered by deep learning. Advertisers use Taboola to reach their target audience when they are most receptive to new messages, products, and services.