IBM and Apple Introduce 100 IBM MobileFirst for iOS Apps with Watson Capabilities

By CIOReview | Friday, December 18, 2015

ARMONK, NY: The partnership between IBM and Apple has given birth to 100 IBM MobileFirst for iOS apps to help companies understand and perform business functions with Big Data analytics.

IBM MobileFirst enterprise mobility solutions deliver apps, infrastructure and ways to engage that can be personalized based on data and processed securely across touchpoints. The 100 MobileFirst for iOS apps will transform work for various sectors from wealth advisors to flight attendants. Every app will combine IBM’s Big Data capabilities with Apple’s customer experience enabling enterprises achieve efficiency, effectiveness and customer satisfaction.
IBM MobileFirst for iOS streamlines job roles in healthcare facilities, financial institutions and retailers. The provision of all data on mobile devices of employees empowers them to work collaboratively. Further, the apps can bring back end data to the employees as well to their mobile devices. With the user centric approach, each app can be customized according to the company’s data ecosystem, brand requirements and business processes. In addition, these apps reduce deployment time though the powerful tools built into the iOS SDK.

“Our apps which currently represent an exclusive level of business value are evolving to deliver cognitive capability that refines insights to the most relevant information, enhancing the quality of decision making. Marrying the simplicity of Apple’s product design with IBM's unmatched security, analytic and cognitive expertise is the leading edge of mobile led business transformation,” says Fred Balboni, GM, Apple partnership, IBM.