IBM Interactive Experience to Enhance Adobe Marketing Cloud

By CIOReview | Thursday, March 19, 2015
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ARMONK, NY: Adobe and IBM have entered into a partnership and announced that IBM’s digital agency IBM Interactive Experience –will build enterprise consulting capabilities for Adobe Marketing Cloud.

This newly forged alliance aims to combine the digital, design and technical expertise of IBM Interactive Experience with the capabilities of Adobe Marketing Cloud and deliver an enhanced, customized experience to the customer at various touch points including online, mobile app and physical storefront.

 IBM’s digital agency integrates strategy, analytics, design, and internal as well as external data; it allows clients to reinvent their strategies by leveraging physical-digital convergence in an omni-channel world. Desire Athow for techradar, opines that this can help clients to identify and understand their individual customers and predictively address customer needs to develop a sense of loyalty and advocacy.

 IBM Interactive Experience incorporates client experience measurement criterion such as life event detection, behavioral pricing, psycholinguistic analytics, customer identity resolution and influence analysis. It boasts of having Jaguar Land Rover, Australian open, ANZ bank and Staples among its clientele.

Adobe Marketing Cloud, which is an integrated marketing solution, combines analytics, social, media optimization, targeting, web experience management as well as cross-channel campaign management and helps marketers create a single view of the customer. These solutions can cater to various industries such as retail, financial services, media and entertainment, government and telecommunications.

“Mutual clients will benefit greatly from solutions that Adobe and IBM jointly develop to help them create differentiated customer experiences, whether those experiences are in a mobile app, an integrated shopping cart or on a digital screen in a retail store,” says Brad Rencher, Senior Vice President and General Manager, Digital Marketing, Adobe.