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FREMONT, CA: In this era, when consumer media consumption is splintered, across an ever-increasing number of devices and channels, marketers experience the overwhelming challenge of identifying their customers and prospects with their brand through thousands of disconnected touchpoints. Resolving consumer identity across such touchpoints is the key to improving both consumer experience and marketing effectiveness, ensuring that buyers get the right offers on their journey at the right time and location. Companies that work with providers of 