IMS Health Launches Nexxus Mobile Intelligence 11 for Easy Data Access

By CIOReview | Thursday, September 3, 2015

PARSIPANNY, NJ: Nexxus Mobile Intelligence 11, the new generation of cloud-based CRM solution developed specially for Life Science industry, is now available in the market. The solution is designed by IMS Health- an information and technology services company and is interoperable with other Nexxus applications, including Nexxus Marketing.

Integrated with the IMS One cloud platform, Nexxus Mobile Intelligence 11, makes data access and sharing seamless for commercial teams across all of their customer interactions. It also gives insights that enable commercial teams to create precision conversations across all channels, in every market.

“Nexxus Mobile Intelligence works the way sales teams do- enabling smart, orchestrated engagement to help life sciences companies reach the right customers across the right channels with the right messages. It’s a key component of IMS Health’s connected solutions for increasing field effectiveness and making every customers interaction an intelligent one,” says Robert Chu, IMS Health Senior VP, Technology Solutions.

Designed around IMS Health’s proprietary solutions, the latest availability highlights a better IT architecture for Life Sciences companies and offers maximum flexibility to users in the field; supports custom applications written in HTML 5, which allows easy integration of in-house sales applications, and automatically coordinates data across all devices with enhanced offline functionality.

Moreover, the Nexus Mobile Intelligence features Custom App Support, which helps in integration of other sales applications directly into the new solution to automate business processes; Account Base Selling, which enables advanced collaboration; and Activity updates in real time, which improves commercial coordination with a single view of all sales activities.