In A Bid to Better Serve the Niche, Amazon Web Services Focuses on Industry Clouds
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In A Bid to Better Serve the Niche, Amazon Web Services Focuses on Industry Clouds

By CIOReview | Friday, September 2, 2022

Cloud computing is gradually moving away from being a developer-centric service, as AWS's customer base supports larger businesses.

FREMONT, CA: The cloud has changed how organizations conduct business, and the transforming effects of the cloud are not going to end any time soon. Amazon Web Services (AWS) is striving to raise the bar of its approach so that it is more holistic, industry-based, and business-oriented. There has long been a focus on AWS developer roots as it is the world's largest cloud provider. However, 15 years after its founding, the company has also shifted to emphasize its connections with businesses and industries. As the developer features continue to evolve, they will be able to cater to a broad range of industries, including automotive, airlines, financial services, and many more. 

Over the past decade, we have seen cloud providers build on more than a decade of technology to develop more industry-specific solutions suited to the particular needs of each industry. A number of leading providers have risen to the challenge and are making promises and providing solutions to buyers facing regulatory, governance, and legacy technology hurdles. Amazon Web Services is an example.

There are three major U.S. vendors of cloud services - Amazon Web Services, Microsoft, and Google - that each provides industry-focused clouds, showing the ability of their organizations to better cater to the needs of specific vertical markets. In addition to technology companies, the trend has also spread to companies in other fields.

According to Forrester's data, the interest in specialization is rising within the industry.   In its 2022 predictions, the analyst firm anticipates the end of the general-purpose cloud. By this time, every major cloud service provider will offer a wide range of industry-specific cloud services. There is a strong appetite from customers for the vendors to change their messaging in the coming months. As a technological company, you need to be able to highlight case studies and demonstrate how technology can make a positive impact on your business.

As part of its flywheel approach to scaling, Amazon Web Services uses a collective approach to benefiting from the economies of scale and cost reductions. It is expected that AWS will build its services based on customer feedback, but the solutions it develops will appeal to a broader audience.