Inevitable Necessity of Big Data Cleansing

By CIOReview | Thursday, August 17, 2017

In the era of excessive information manufacturing, big data and cloud are emerging as one of the most necessary tools to analyze the customer centric market and promote their brand accordingly. But it is hard to keep track of the factually correct and up to date consistent data in the cloud. The human error becomes more prominent due to the undetected inaccuracy in the gathered data and becomes a burden for the IT as well as the whole enterprises. Expanding cloud computing storage drains resources and space, it is necessary to gather metrics as the processing of data goes on instead of waiting until the end to have all the data at hand. This practice often makes detection easier as the proximity of analyzing the smaller amount of data at time increases efficiency. Filtering data optimizes the potential of accuracy in terms of market metrics and help businesses make a well-informed decision.

Big data on various verticals, customer preference, and behavior accumulated through cloud help companies generate profitable market strategy. But the data generated and obtained from the cloud often provides mass data of disorganized information of various timeline and a different dataset of same schemes. The challenges of cleaning a data extensively are a complexity in itself as data scientists have to go from correcting minuscule typographical errors to profound factual or information errors by measuring it against known entities of information. Data coming from a heterogeneous source with multiple integrated formats of the same data within it makes consistency harder to maintain. The data can be regulated in consistency by auditing and verifying the legitimacy of the information contents in the cloud.  Data corruption is one of the most important errors coming up in corporate data silos. The awful quality data is affecting the brand image in the consumer driven digital economy. Consequently, a huge number of enterprises currently have to hire agile manual support to clean up the data to gain meaningful and usable insights.

Machine learning and artificial intelligence provide a potential solution to the manual cleaning of data as a time effective ecosystem. The data scientists can build their applications on a machine learning algorithm and create a database that would integrate deep learning in artificial intelligence platform to identify the pattern of errors in the data mass. The neural networking in the artificial intelligence technology can further analyze and teach itself better ways and proposition to clear data of inaccuracy to gain insights for future market profits. Other solution includes data wrangling that maps out the data from an unrefined form to another form; data profiling that analyzes statistically the value of data and its quality; automated auditing and monitoring technology that technically assesses the quality and content of the data; record linkage and matching technology that matches the data across different sources.

Data cleaning is an essential process as it helps companies gather information on the basis of customer behavior and gain a feasible foresight into the market pattern. The profits to be obtained and the business strategy to be made, majorly depend on the accuracy of the gathered big data. The cleansing helps company a more customer oriented intelligence, yet it is proving to be one of the most basic reasons of resource draining as data scientists have to engage more of their time to bring out precise information. The big data has definitely transformed the face of operation into a more sophisticated environment by helping companies determine the trend as well as make them by reaching out to more people. Nevertheless, it falls far behind its true potential to optimize the business due to inconsistency and inaccuracy of information.