Insights Into The Mobile Media And Entertainment Landscape

By CIOReview | Monday, May 23, 2022

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Last year, entertainment and book apps comprised 18 per cent of downloads and 49 per cent of consumer spending on apps worldwide.

FREMONT, CA: The genres of literature and reference, as well as entertainment, are grouped into video streaming. Book readers, reference books, textbooks, and dictionaries are examples of books and reference apps. Audiobooks, comics, eBooks, and other publications and reference books are subgenres of this genre. Game service, karaoke, live streaming, media player, music and audio, musical instruments, other entertainment, over-the-top (OTT apps allow users to stream TV shows, movies, comedy specials, and live television online or offline), radio, short videos, ticket service, and video sharing are some of the subgenres of entertainment apps.

Even though time spent on OTT applications has decreased by 20 per cent year over year, app downloads have crossed 2.2 billion, and consumer spending surpassed USD 6.3 billion globally in 2021. Short video applications had a 38 per cent year-over-year increase in time spent, owing mainly to Chinese-based apps. According to data.ai, TikTok, and Kwai's total time spent in-app has increased by 490 per cent since 2019. OTT applications first appeared in consumer spending in 2021, followed by live streaming, short videos, music and audio, and comics. However, as short video applications continue to offer unique features, they may eventually dethrone OTT. Short videos, OTT, video sharing, and music & audio were the most downloaded apps with video-playing features by subgenre.

Gen Z app users prefer OTT apps with anime content, whereas mobile-forced apps are preferred by Gen X and baby boomers. Crunchyroll, for example, was one of the most potential OTT applications used by Gen Z in every location studied by data.ai, except for South Korea and Japan, where local content is more popular.

Gen X and baby boomers, on the other hand, were the most inclined to use mobile-forced OTT services like NBC and Tele 7 program TV. Plex was popular among millennials in Australia, Canada, the United Kingdom, and the United States.