Instagram Now Allows Advertising Campaigns on its App

By CIOReview | Tuesday, September 22, 2015
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FREMONT, CA: Instagram now allows both small and large advertisers to run campaigns on its app. The ads will be available in more than 30 countries. Advertisers can target their ads on instagram and use various new ad features that Instagram has developed, to achieve a variety of objectives.

Owing to its visual interface, Instagram has proven to be a successful platform for advertisers after getting positive feedback followed by the testing of advertising campaign. Most of the campaigns have generated significant lifts in ad recall. Moreover, the introduction of new formats for ads have helped companies achieve several objectives from website clicks to mobile app installs.

Some of the additional features of the ad campaigning functionality of Instagram, include landscape photo and video to give ads a cinematic feel; 30 seconds of video ads for better understanding of product; Marquee, a new product for driving mass awareness and wider reach within a short period, and optimization tools that drive the best performance of ads over Instagram.