Integrating its Corporate Acquisitions, Microsoft Announces CRM Spring Wave 2016

By CIOReview | Wednesday, March 9, 2016

FREMONT, CA: In a move to provide customers with market leading capabilities for field service and portal solutions, Microsoft announces the spring wave update of its Dynamics CRM 2016. The release which is an integration of two of Microsoft’s corporate acquisitions (FieldOne and Adxstudio) will be made available to customers in the second quarter of this calendar year. The cloud based field service CRM application FieldOne was procured by Microsoft in 2015, and in the same year it gained ownership of Adxstudio, a Web portal and application lifecycle management solutions provider.

Microsoft aims to cover a wide range of business processes and workflows by bringing together FieldOne and Adxstudio. “With the new capabilities we're introducing in our Spring wave to support field and project service, organizations will have the ability to schedule, manage and deliver onsite service, whether it be their field technician who is supporting multiple customers on a single day, or complex, multi-day projects," writes Jujhar Singh, GM of Microsoft Dynamics CRM, in his blog post.

According to Singh, the merger combines project service and field service within the core CRM solution, which is instrumental in managing resources across all sources of demand. The update will capacitate users with personalized guided tasks and support which will allow them to navigate the cloud application platform in a more insightful manner. Singh mentions that the contextual and role based nature of the new functionalities leverages business user productivity. More intelligent services such as adaptive learning and automated triage are being introduced into Dynamics CRM online for Microsoft Social Engagement—enhancing social media connectivity with customers.

 Microsoft also announces the launch of a new CRM Roadmap site powered by Dynamics CRM online 2016 and new portal capabilities. “This publically accessible website will enable a real time view into our available and planned product capabilities,” explains Singh.