interlinkONE Acquires AwarenessHUB to Accelerate Sales via Social Media

By CIOReview | Tuesday, December 1, 2015
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WILMINGTON, MA: The advent of social media has also helped business process in various ways, one of which is the sales process. With an aim to speed up the sales process over the social media, interlinkONE procures AwarenessHUB- social software platform that increases the revenue over social web.

AwarenessHUB offers a cloud based software for a comprehensive system to centrally manage all social media activities from one single platform. It drives the social marketing ROI (Return on Investment) by allowing marketers to capture, cultivate and score leads from the social web. First of all it uncovers potential customers across the social web with social prospecting following which it engages the prospects with social publishing and finally converts social audience into customers with social profiles and social scoring.

The cloud based suite of AwarenessHUB leverages data science to score the profiles and signals across the social web. Individuals who can be hyper targeted for 1 to 1 social marketing programs are listed hiking the leads, pipeline and sales conversions. In addition, it allows users to centrally manage social accounts to interact with their customers in real time.

“AwarenessHUB is the perfect complement to interlinkONE’s SaaS offerings and will allow our customers to maximize their social media investment by bringing the right prospects based on targeted criteria. There’s a true market need for this technology and our customers have already expressed great interest in utilizing it,” says John Foley Jr., CEO, interlinkONE.