International Sales Team Introduces Global Broadcast Sales Service
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International Sales Team Introduces Global Broadcast Sales Service

By CIOReview | Wednesday, May 5, 2021

STaaS provides a cost-effective and culturally relevant way for broadcast and media companies to grow internationally.

FREMONT, CA: International Sales Team (IST), a worldwide network of heavily experienced broadcast and media business sales professionals for hire and deployment, has been launched. As per IST Director Darren Frearson, a highly experienced senior broadcast sales professional with more than 40 years of experience, “We are all familiar with the concept and implementation of SaaS, PaaS, and IaaS as beneficial outgrowths of ever-advancing technology. You can think of International Sales Team as a similar type of service that is Sales Team as a Service–STaaS.”

STaaS provides a cost-effective and culturally relevant way for broadcast and media companies to grow internationally. IST provides OEMs with direct sales and promotion in all of the major markets of Europe, Africa, the Middle East, Asia, Oceania, and the Americas, with particular attention paid to eliminating any risks associated with local labor, insurance, taxes, and tender requirements, among other things.

David Thomas, IST COO, also with many years’ service to the broadcast industry, including the introduction of in-car camera technology for professional motor racing, said, “Our sales professionals all have local industry contacts, broad industry product knowledge, and expertise. However, up-to-date training is always welcomed and can be included as part of an agreed service package.”

“In employing knowledgeable sales professionals in specific regions and countries, we remove the potential barriers with regards to culture, language, bureaucracy and logistical concerns. This approach frees talented salespeople to do what they do best - open new markets, create new opportunities, and, ultimately, new sales for its clients’ products and services, thereby energizing revenue generation that many manufacturers are often unable to pursue,” added Thomas.

A similar level of expertise dwells in Nice, France, where IST Sales Force Manager Roland Schaller utilizes his 30 years of broadcast sales experience to IST’s continental Europe operation.

Frearson concluded, “The members of our International Sales Team are all very experienced professionals who fully understand the highly competitive nature of our industry. We are actively recruiting to further expand our network, particularly in North America. Interested and qualified sales professionals are encouraged to enquire as there are several positions still available.”