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IoT is Transforming the Travel Industry in Three Ways

By CIOReview | Tuesday, July 16, 2019

IoT technologies can also streamline the airport processes that are often time-consuming and require manual interference.

FREMONT: With modern technology encompassing each sector, the organizations are almost bound to keep abreast with the changes. An increase in revenue with streamlined processes and customer experience often play a vital role in determining a particular technological adoption. However, in the airline sector, passenger engagement throughout their journey is a priority and is also being leveraged as a means to earn customer loyalty and revenue. Internet of things (IoT) can bolster passenger engagement with its inherent ability to power interconnectedness.

According to research, 83 percent of passengers possess smartphones that they prefer to use for check-in and boarding passes against conventional manual interventions. Thus the travelers are embracing the technological shift. Moreover, IoT technologies can also streamline the airport processes that are often time-consuming and require manual interference.

IoT for Airlines

IoT possesses the unprecedented potential to connect any number of objects or devices. Thus it unites processes, people, technology, and culture that results in a seamless flow of processes. Various processes that conventionally required manual observations and management can be fulfilled through a central console that keeps track of several underlying devices working to enable a particular task.

IoT Boosting Airlines Operational Efficiency

As mentioned before, IoT has endless opportunities to enhance airline business models. Using equipment like tracking devices, wearables, and others are contributing toward streamlining the airline's processes as well as passenger journey. In-flight information helps the crew to cater the passengers better. Here are the primer areas where IoT is significantly contributing to the enhancement of the airline industry:

• Commuter Tracking

IoT allows real-time tracking of passengers and their baggage movement through several applications. Beacon technology that utilizes low energy Bluetooth technology to signal other smart devices and alerts the passengers about their baggage whereabouts.

• Personalization

IoT enabled smart devices, and technologies like Beacon network allows the airline companies to focus on individual customer's context. Personalization helps to provide new services to the customers based on the information collected from the passengers through IoT enabled devices.

• Better Marketing

IoT provides numerous opportunities for the airlines to provide relevant services and products to the customers gaining additional values from them

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