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CHICAGO, IL: Information Resources Incorporated (IRI), a market research company which provides clients retail market intelligence and Technomic, a market researcher for food industry, are offering a new joint service called Restaurant to Retail (R2R) Insights to give detailed view of the food industry including consumers’ retail point-of-sale (POS) data. It gives information on what some particular consumers buy and eat at major chain restaurants. This customizable and cross-channel analysis intends to strengthen the relationship between manufacturers, retailers and restaurant operators and create opportunities to increase their sales through innovation, product placement and co-promotion.