Is Content services pushing ECM to the sidelines?
ECM or Enterprise Content management is a term that is used to cover document management, web content management, records management, etc. It is aimed at managing the information from its initial publication to its archival and eventual disposal, it also includes preserving the company's information in all its forms. ECM was preferred by users because of the fact that content was available to them quickly and easily and it also provides a secure storage for managed items. What distinguishes it from simple content management is that it is well informed of the processes and procedures of the enterprise it is created for, it has become important for businesses because of the consistency of the management of the information that is managed across the organisation that helps in the increase of productivity. With C - suite executives and users dependant on ECM and also deeply concerned about the large investments they made in ECM and that they might have to go back to spending most of their time just searching for information, how would Content Services replace it?
Content services are strategic rather than technology oriented, its focus is to solve various business challenges with multiple integrated solutions which are accomplished through a set of services and microservices. Shifting to content services will not mean completely eradicating all the ECM capabilities it will be about moving away from an imposing platform and narrow down your company's capabilities and use this know3ledge to benefit the company. The shift from ECM to Content services is to recognize that the market is no longer only about the storage of the content but rather how the content is being stored by individuals or teams to create or share that content into business processes.
How is ECM different from Content Services?
The crux of ECM was to achieve a broad range of operational goals using only one centralised platform which has benefited many organisations over the years.
Content services, however, is an entirely new approach that strives to improve operations efficiency and depends on multiple tools and methods to get the job done. It looks gives less importance to where the content is stored and focuses on other aspects such as whether a unified content strategy will help those individuals that are processing the data to work more efficiently, or whether any additional technologies can be added to the centralized storage platform.
With businesses adapting and adopting cloud strategies it is slowly becoming evident that ECM is losing its way in this digital age. Considering that companies prefer solutions that are not just agile, flexible and can be easily integrated into other core business systems but also prefer that the solutions work on cloud and mobile devises the acceptance and eventually the usage of Content services will most certainly push ECM to the bleachers.