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The total market capitalization of cryptocurrencies has crashed down to 66 percent since its surge in January. This proves cryptocurrency to be a double-edged sword. Initial coin offerings (ICOs) have witnessed the transition from just being the launching pads for cryptocurrencies to a quick way for raising money for any new business. Many of those new businesses offer a service, product, network, or value that is not related to cryptocurrency. Such trends need to be in control until the cost of cryptocurrencies corresponds to the actual business value that the companies and networks provide. This calls for the investors to take a tactical approach to crypto companies and think about their long-term value and should analyze whether cryptocurrency makes sense for that business.