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Traditionally, enterprises relied on data warehouses and data marts to store and analyze data. This method was proved inefficient over time as the data stored was old, costs to maintain it were high and the processing was cumbersome. Now, global businesses have moved to a modernized version of data storage which is not only reliable and fast but is also cost efficient—cloud. Today, the enterprise arena is driven towards the capabilities of cloud and cloud-based data analytics. The new arsenal of data storage has the ability to perform tasks real time, allows databases to operate at high speed, enterprises of all sizes can adopt of all sizes, and importantly it can be combined with emerging technologies such as predictive algorithms and machine learning. However, despite several advantages, the shift towards cloud-based data analytics could be longer and harder than what meets the eye. Many failures have occurred wherein the technology failed to meet expectations and volumes of data itself became a problem causing cost overruns. So what are the reasons behind these newly surfaced issues?