Is Technology Changing Advertising Forever?

By CIOReview | Tuesday, January 12, 2021

As the advertising space continues to evolve, advertisers constantly seek technological innovations to reach customers and prospects with a personalized way to ensure a lasting impact.

FREMONT, CA: Throughout history, technology innovations have played a key role in how people are exposed to new information. From the printing press to the internet, each innovation revolutionized and changed how people are engaged with new concepts, products, and brands. Despite technological advancements, most companies relied on a linear and symbiotic method to reach consumers. But, with the rapid adoption of internet connectivity, the long-established advertising norms have been uprooted. Increased connectivity has resulted in the democratization of media. Anyone with basic web design skills and an internet connection can compete with multi-billion dollar enterprises for views and advertising dollars. Read on to know more.

Innovative technology greatly improves advertisers' ability to perform market research and testing when creating ads. Extensive data collections can be obtained online, and the results of feedback and opinions can be analyzed with computers. This can bring people of the world to view and provide feedback on advertisements, and opinion leaders can be engaged through online surveys that expose the viewer to an ad while soliciting feedback. Development tools for advertisements have enhanced dramatically, and today's ads feature video, animation, and even viewer interactivity.

Advancements in technology also allow advertisers to create effective and impressive ads for television, print, radio, and the Web. Modern video editing tools can create ads with interactivity that catches viewers' attention and keeps them glued to the content. Improvements in computer animation enable advertisers to create lifelike settings, characters. Special effects let ads leverage the marketing appeal of movies and television shows, making the product appeal the only thing that separates the ad from the rest. With a range of potential tools at their disposal, advertisers can develop visual messages that appeal personally to specific consumer groups.

Social networking platforms are proving to be an invaluable tool for businesses and bootstrap marketers. Social networks allow advertisers to engage consumers in research and testing and offer a powerful and free distribution system. Distributing interesting ads via a social network can set off a chain reaction in which viewers spread the advertising message personally to other viewers, at no cost to the advertiser.