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FREMONT, CA: Customer today rules the world. Businesses in the current times are trying every tool at their disposal to reach out to their prospective customer and turn every opportunity and interaction into business transaction. JDA Software and IBM have joined forces to empower retailers, wholesalers, and manufacturers to scale up customer satisfaction by providing them an integrated omni-channel supply chain. With this solution, businesses will be capable to take real-time sourcing decisions thus enabling them to provide customers with an engaging experience.