KanKan 2.0 and KanKan Data Intelligence Platform 1.0

By CIOReview | Thursday, March 31, 2016

FREMONT, CA: Remark Media, a media company that owns and operates portfolio across a variety of verticals announced the release of its much expected KanKan app 2.0 and KanKan Data Intelligence Platform 1.0.

KanKan has been gathering, analyzing, and organizing major social media, travel and O2O business content globally, over the last 21 months. Now, the KanKan Data Intelligence Platform is on its way to develop one of the largest and most comprehensive social, travel and Online-to-Offline (O2O) content platforms.  As a result, there is a rise in the global platform of more than 1.3 billion socially active user profiles, 15 billion posts, more than 10 billion images, and over 50 billion comments and reviews. To capture multi-level information for any consumer database, KanKan's data mining technology delivers opportunities to enable better targeted advertising to a larger consumer base.

Being a lifestyle mobile application, KanKan 2.0 delivers personalized, relevant, real-time and multi-cultural social events from all over the globe. Kankan also allows for recommendations on improving their daily life as it relates diet, fitness, and travel.

The success of the technology platform has lead KanKan expand its association with Alibaba, China's largest e-commerce platform, enhancing a data integration partnership. Through this partnership, KanKan is empowered to access 400 million buyers that carry out transaction through Alibaba annually. Also, this expanded partnership will permit KanKan a dedicated internet gateway to China, which bypasses China's government-imposed Great Firewall.  At present, Facebook, Twitter, Instagram, and many other platforms are restricted in China.

“Kankan is shaping itself into the most powerful sources of search and local discovery. In addition to representing one of the largest, one-of-a-kind social media data applications, KanKan's Data Intelligence Platform represents a large growth opportunity for Remark Media as we pursue relationships with advertisers and retailers who can benefit from KanKan's unique capabilities. In addition, KanKan's data provides us with a significant advantage in enhancing user engagement and brand awareness across all of our digital media properties on a global basis,” states Kai-Shing Tao, Remark Media Chairman and CEO.