Knowland and HEI Hotels and Resorts Join Hands to Revolutionize Travel Business

By CIOReview | Friday, March 6, 2020

Robert Post

The partnership between Knowland SmartSearch and HEI is aimed to upgrade HEI's complete portfolio of subscribing properties to Knowland flagship solution, Insight Elite.

FREMONT, CA: Knowland, a travel and hospitality company, known for market data and analytics for hotels, convention and visitor bureaus (CVBs), convention centers and other meeting venues, announced collaboration with HEI Hotels & Resorts to upgrade HEI's entire portfolio of subscribing properties, 68 in total, to the Knowland flagship solution, Insight Elite. Knowland's SmartSearch ability, only available in Elite, helps the HEI's features to stack and rank the best-fit group business to optimize budget and profitability from the team segment in the hotels.

HEI started as a small hotel investment and management organization in the late 1980s and has transformed into a highly recognized operator. HEI enables valuable user feedback at different stages leading up to their full adoption of the resolution today.

"We are thrilled to partner with HEI to enable their proactive group sales strategy with Insight Elite with SmartSearch," says Kasi Sias, Enterprise Customer Success Director at Knowland.

"The Elite SmartSearch functionality gives HEI the flexibility to search in real-time for the specific group business that fits their criteria. As part of the onboarding process, the HEI sales teams also completed our hands-on Knowland Advantage Training, including a five-part series on proactive selling, giving the sales teams the upskilling needed to put the event insights from Knowland to work."

"Knowland continues to be a critical partner for HEI, and we see incredible results - including over $15 million in new group business opportunities already identified using Knowland. Knowland is providing the industry with new, but proven solutions in how hotels prioritize group lead growth with its innovative alternative approach. To be the most profitable, we must proactively sell group business, and Knowland is leading the way," stated Karl Murphy, Chief Revenue Officer of HEI. Knowland was featured in CIOReview as one of the 20 Most Promising Travel and Hospitality Tech Solution Providers 2019.