
KnowledgeLake Recruits Bob Fresneda to Lead Sales and Marketing Growth After Acquisition
ST. LOUIS - Today KnowledgeLake welcomes Bob Fresneda as its Vice President of Sales and Marketing as a leader capable of driving additional revenue and opening new markets with his extensive global experience around capture and transaction processing.
Fresnedas first goal at KnowledgeLake is to accelerate its growth in the transactional content management [TCM] market for cloud technologies, leveraging his sales and marketing experience in the Microsoft ecosystem and beyond. He will help the organization to focus on key strengths in its technology platform and personnel.
Before joining KnowledgeLake, Fresneda ran the largest subsidiary at ReadSoft, a global, publicly traded organization with headquarters in Sweden. He and the ReadSoft team helped to create the invoice automation marketplace in North America and served as a member of ReadSofts executive management team. From there Fresneda was asked to expand on the financial success and culture of the North American team by leading ReadSofts South America and Asia Pacific regions. Now as the VP of Sales and Marketing at KnowledgeLake, Fresneda is eager to work with the KnowledgeLake team to drive its growth as a leader in the TCM market.
I could hear the excitement in Rons voice when he called me to say he had reacquired KnowledgeLake and wanted to build a company with the team culture we both feel is vital to attract and support amazing employees and customers says Fresneda. We have a unique opportunity to transform the market, strengthen our position in the Microsoft ecosystem and expand into additional markets with our new platform. KnowledgeLakes invitation to be a Charter Member of the Microsoft Preferred Partner Program for Content Services is an indication we are heading in the right direction!
It was important to KnowledgeLake to find a leader that would fit well into our culture, who had a leadership style in line with ours. Ive worked with Bob for many years in the industry and knew about his commitment to employees and his drive to succeed as a team, said Ron Cameron, CEO and founder of KnowledgeLake. I m excited about the energy and expertise I know he will bring to the organization.
Check This Out:
Social Media: Facebook | Twitter | Linkedin
CIO Review | Crunchbase
CIO Review | Review
ON THE DECK
Featured Vendors
EDITOR'S PICK
Essential Technology Elements Necessary To Enable...
By Leni Kaufman, VP & CIO, Newport News Shipbuilding
Comparative Data Among Physician Peers
By George Evans, CIO, Singing River Health System
Monitoring Technologies Without Human Intervention
By John Kamin, EVP and CIO, Old National Bancorp
Unlocking the Value of Connected Cars
By Elliot Garbus, VP-IoT Solutions Group & GM-Automotive...
Digital Innovation Giving Rise to New Capabilities
By Gregory Morrison, SVP & CIO, Cox Enterprises
Staying Connected to Organizational Priorities is Vital...
By Alberto Ruocco, CIO, American Electric Power
Comprehensible Distribution of Training and Information...
By Sam Lamonica, CIO & VP Information Systems, Rosendin...
The Current Focus is On Comprehensive Solutions
By Sergey Cherkasov, CIO, PhosAgro
Big Data Analytics and Its Impact on the Supply Chain
By Pascal Becotte, MD-Global Supply Chain Practice for the...
Technology's Impact on Field Services
By Stephen Caulfield, Executive Director, Global Field...
Carmax, the Automobile Business with IT at the Core
By Shamim Mohammad, SVP & CIO, CarMax
The CIO's role in rethinking the scope of EPM for...
By Ronald Seymore, Managing Director, Enterprise Performance...
Driving Insurance Agent Productivity with Mobile and Big...
By Brad Bodell, SVP and CIO, CNO Financial Group, Inc.
Transformative Impact On The IT Landscape
By Jim Whitehurst, CEO, Red Hat
Get Ready for an IT Renaissance: Brought to You by Big...
By Clark Golestani, EVP and CIO, Merck
Four Initiatives Driving ECM Innovation
By Scott Craig, Vice President of Product Marketing, Lexmark...
Technology to Leverage and Enable
By Dave Kipe, SVP, Global Operations, Scholastic Inc.
By Meerah Rajavel, CIO, Forcepoint
AI is the New UI-AI + UX + DesignOps
By Amit Bahree, Executive, Global Technology and Innovation,...
Evolving Role of the CIO - Enabling Business Execution...
By Greg Tacchetti, CIO, State Auto Insurance
Read Also
