KODAK Design2Launch Business acquired by BLUE Software

By CIOReview | Monday, May 16, 2016
Stephen Kaufman, Chief Product Officer, BLUE Software

Stephen Kaufman, Chief Product Officer, BLUE Software

FREMONT, CA: In a major announcement made by BLUE Software, developers of BLUE, it was publicized that the firm has acquired The Eastman Kodak Company’s Design2Launch software and services business. BLUE Software is the leader in Brand Lifecycle Management (BLM) software-as-a-service (SaaS) and will solidify its dominance in pharmaceutical, consumer products, retail and industrial chemical sectors with this addition.

Kodak Design2Launch is a leading provider of Brand Graphics Management technology and will now be a part of BLUE Software’s ongoing growth and expansion strategy. “We are very pleased to welcome the Design2Launch team, customers and partners to BLUE. D2L has been an influential force in the workflow space for many years. Adding them to our team will be a natural addition to our technology portfolio and they definitely share our deep passion for our markets. The D2L organization and customers complement our leadership in the CPG, retail, and pharmaceutical space. In fact, we now count 8 of the top 10 global pharmaceutical companies as BLUE customers. D2L’s agile development approach is already an embedded aspect of their culture, which will only accelerate our integration and development capabilities. Additionally, their team enhances our existing regulatory validation skills with additional methods, tools, and talents to bring continued value to customers and the marketplace,” commented Stephen Kaufman, Chief Product Officer, BLUE Software.

This recent acquisition demonstrates the continuing growth and technology innovation commitment BLUE has made to customers as this is the 2nd acquisition made by the firm and its financial partner Diversis Capital in 2016. D2L will be integrated with the existing operations of BLUE Software which will include all of D2L’s technology, IP, customer contracts and employees. This combination will create one of the largest skilled software development and services organizations as a best of breed approach for pharmaceutical, consumer goods, and retail will; be brought together.

“Design2Launch is very pleased with the opportunity to join BLUE. BLUE’s commitment to industry leadership and investment in technology innovation is second to none. We have spoken with many customers and partners, and received positive responses and support for the acquisition. The cultural alignment between organizations gives me great confidence in the value that our customers will receive by combining the two,” concluded Dennis Reaves, VP & General Manager Design2Launch.