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FREMONT, CA: Digital printing for packaging has become a standard for packaging converters and brand owners in the last decade from a niche application. Innovative marketing and engagement can now become possible, digitally printed packaging can faster market product, enhance customer loyalty and, above all, increase profits. A new paradigm rose in 2017: high-quality packaging using a range of digital print formats, substrates, and inks. However, the challenge was how "conventional" commercial printers could cost-efficiently add this technology to their shops. The industry is undergoing massive changes in the printing and converting for packaging through labels, flexible packaging, plywood boxes, and corrugated boards. All converters need to understand and to be prepared for the major challenges ahead.