LationOn Leverages Adaptive Media's Media Graph Technology to Monetize its Digital Video Content

By CIOReview | Tuesday, September 15, 2015

FREMONT, CA: Adaptive Medias, a provider of mobile video delivery and monetization solutions for publishers, content producers and advertisers, signs contract with LatinOn Group - a digital media agency to make it a part of Media Graph ad-tech platform to enhance the ability for publishers to access and monetize digital content and simplify the process.

Media Graph provides publishers, producers, and advertisers the ability to easily and effectively monetize digital video content across all screens and devices through one centralized solution. LatinOn will be leveraging Media Graph's premium digital video content, LatinOn will supplement its mobile-first video player across its properties and the platform's ad serving capabilities. Media Graph helps to create impactful, controlled brand advertising experiences that are delivered across any screen and any device.

The addition of LatinOn to the platform will help the company in building a solid foundation of digital media for the Hispanic community. With the signing of the contract, LatinOn will be able to leverage video player technology, massive library of content, ad serving capabilities and real-time bidding and intelligence in one system.

"We've been searching for ways to make our digital media efforts more streamlined and less fragmented. Using Adaptive Medias' Media Graph technology, we now have the capability of simplifying our digital media efforts so we can focus on building on the solid foundation of digital media for the Hispanic community," says Risbel Mendoza, Chief Operating Officer, LatinOn.