Leonardo Launches Vizlly, Upgrades Hoteliers Marketing Strategies

By CIOReview | Tuesday, December 2, 2014

TORONTO, CA: Leonardo, a technology company serving the global hospitality industry announces the launch of Vizlly, a Multi-Channel Digital Marketing System with the ability to change the way hoteliers can market their hotel online.

In the present scenario where the travel shopping journey grows in complexity, with Leonardo’s innovative new SaaS platform – travelers now visit anywhere between 10 to 30 different sites before booking, from OTAs and Meta Search sites to social media pages, mobile devices and hotel websites. Today’s hoteliers struggle with the work involved in reaching travel shoppers across all the channels and devices they use to research and shop for travel online.

Leonardo as a means to alleviate these complexities has developed technology solutions to help hoteliers reach and engage with travel shoppers worldwide, with the newest innovation being Vizlly.

Vizlly is the next evolution of Leonardo’s VBrochure Online Merchandising System which was launched five years ago, and now trusted by over 6,000 properties. It enables hotels to curate their visual media into compelling stories and syndicate these to VNetwork, the largest travel website network in the global travel industry. As the number of options for travel shoppers increased, Leonardo moved beyond distribution to offer smartphone and tablet optimized websites, social media apps, as well as multi-media galleries to enhance existing websites.

 Some of the core features of Vizlly includes web marketing, cloud based technology, New Visual-First Interface and mobile optimization.

“The digital landscape is constantly changing and, as a result, how consumers shop for travel online increases in complexity. That’s where Vizlly can help. Vizlly is a way to simplify the amount of work that hotel marketers spend on managing their online marketing and give hotel marketers a way to manage all their digital marketing in one place, which is the answer to what hotels have been asking for years,” says Paolo Boni, CEO, Leonardo.