Leveraging Social Media for E-Commerce Growth

By CIOReview | Monday, May 20, 2019

FREMONT, CA: E-commerce is one of the most significant contributions of technology to the modern world. It has not only helped retailers grow their businesses but also brought convenience to the lives of the consumers. As a result, the competition has also intensified, making it inevitable for the companies to walk the extra mile in keeping their business relevant. 

Social media is one approach businesses have to utilize to retain their spotlight. It can help them build a strong online reputation and following, as well as swell their online traffic. The game lies in identifying and targeting the right kind of traffic to the website. Including popular social media platforms like Facebook, Instagram, and Twitter can work wonders for businesses.

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The foundation of marketing depends on understanding the needs of the consumer. Following the target audience can help businesses in gleaning information about the potential needs and requirements of the consumer. This information can be used to form better business plans.

Keeping track of the target audience is only half of the strategy. The businesses also need to post engaging content to draw the attention of the target consumer. Incentive-based quizzes, games, competitions, live interactions will help in engaging the audience and bringing in customers to the website. The uploaded content should be attractive enough for the audience to follow the business page. Offering discounts, promo codes, and vouchers are a great way to attract customers.

If the consumers are satisfied with the products, adding share buttons on the e-commerce websites will help the businesses in expanding their audience pool. A happy customer is likely to share the experience with a friend or relative, thus adding a potential customer to the list.

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Leveraging the influencer pool can bring the business a long way in drawing the target audience to the website. Businesses can hire famous personalities with content related to their products for shout-outs. Also, positive reviews by satisfied customers will help the business in gaining authenticity and trust.

Business can also take relevant suggestions from the customer pool and incorporate them into their marketing strategy. Requesting recommendations about the aesthetics and functions of any new product can also draw the attention of prospective customers.