Lightspeed eCom Facilitates Easy Integration between Retail and Online Marketplace

By CIOReview | Friday, March 11, 2016

FREMONT, CA: Lightspeed has launched its new e-commerce platform Lightspeed eCom for small and medium sized online businesses. The new solution allows retailers to integrate their traditional brick and mortar business with the online marketplace by incorporating the cloud-based POS solution, Lightspeed Retail.

Lightspeed eCom offers retailers with customizable design templates that adjust automatically to any mobile device while an advanced product setup lets users to create custom fields, matrices, related products, technical specifications, and product reviews. The solution enables retailers to increase traffic to their websites through SEO optimization, blogging, and social media integration. Additionally, Lightspeed eCom has a dynamic app marketplace of over 150 partners to enhance the capabilities of online stores.

“Retail to eCom is a natural move for merchants and a natural move for Lightspeed at this stage,” said J.P. Chauvet, Chief Revenue Officer, Lightspeed. “There are three personas in the market right now: retailers who have a brick-and-mortar store but no online presence; those who do have an eCom presence, but it’s not integrated with their physical location; and those that have an integrated brand presence but have to do a lot of manual work to get there.”

Lightspeed eCom in combination with Lightspeed Retail allows users to go omni-channel in one click and equips them with the ability to target customers via market segmentation. The new solution also facilitates inventory transfer between channels, conducts performance review insights, provides integrated reporting, and gives instant notification of new web orders from a single inventory pool.

“With Lightspeed eCom and Lightspeed Retail, merchants can target consumers with recommendations based on what they bought in-store and online,” said Chauvet. “We’re almost in a post-ecommerce world: It’s no longer a question of online versus in-store. Retailers need to have a personalization strategy that integrates seamlessly across both channels.”