Loews Hotels and Resorts Employs Advanced Cendyn/ONE CRM Data Intelligence Solution

By CIOReview | Thursday, January 28, 2016
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FREMONT, CA: Loews Hotels and Resorts, one of the stalwarts in the hotel industry has recently roped in Cendyn/ONE, a provider of integrated Cloud-based CRM and data driven digital marketing services for implementing a state-of-the-art guest intelligence solution for all of its twenty three hotels and resorts.

Cendyn/ONE enables hotels and resorts to turn data into knowledge firmly to drive prompt and quantitative impact. It integrates a co-ordinated, cloud-based software platform that conveys a single viewpoint of each visitor’s history, expenses, conduct, ambition, intent and engagement. The platform combines first and third party sources to implement powerfully produced one-to-one marketing solution across all digital channels, resulting in visitor fulfillment and higher Return on Investment (ROI).

Cendyn/ONE’s Data Intelligence platform currently backs Leows Hotels and Resorts’ staff in predicting visitor’s behavior and preferences to enhance guest experiences before, during and after their stay. Loews approach in handling complex interfaces, leveraging real-time data to drive genuine co-ordinated communications and giving refined visitor knowledge, reporting and analytics has worked in its favor to strengthen its partnership with Cendyn/ONE.

CEO and Founder of Cendyn, Charles Deyo stated, "We're excited about our partnership with Loews Hotels. They are forward-thinking and really understand how to best serve their guests. Their remarkable commitment to exceed their guests' expectations fits well with our data-driven marketing approach."