LookinLA Toughens its Client Base, Increases Services and Team Amid COVID-19

By CIOReview | Monday, January 25, 2021

FREMONT, CA: LookinLA, one of the fast-expanding marketing companies in Los Angeles, has reported that it has experienced more than 300 percent expansion and has maintained 100 percent of its customer base in 2020 with a multi-industry client base in engineering, consumer services, and products, medical, skincare, and tech.

In a year marked by the myriad threats of the COVID-19 pandemic, companies worldwide have dramatically re-adjusted their digital marketing strategies. The growth in home-stay orders in the US has contributed to a change in customer behavior that poses both obstacles and new opportunities for companies to reach out to their customers.

"It's been a challenging year for many businesses and I am proud of what LookinLA has accomplished as it's not easy," says Ali Payani, Co-Founder and CEO, LookinLA. "We have been able to create a comprehensive digital marketing strategy tailored to each of our clients allowing us the flexibility to help our client's grow despite a volatile market."

Main offerings for 2020 include a business campaign and a data-driven approach planning that encompasses competitive analysis, gap analysis, industry insights, marketing funnel, and content creation, including a timeline for implementation and an ongoing action plan for an organization. For several clients, the opportunity for content management improved the lead production by 350 percent and reduced the cost per lead by 50 percent.

In addition, the firm has more than doubled its full-time workforce through its marketing/public relations, corporate growth, and social strategy divisions, providing cost-effective full support to all consumers who lack an in-house team. Plans for 2021 include extending the company's offerings and executions for b2c and b2b businesses and the launch of the Elotive Platform. The platform provides policy and planning for b2b companies that aim to adapt their marketing, match their sales and marketing activities with an ever-changing world for a wider variety of clients in diverse sectors.

Besides, LookinLA is now a Forrester partner with access to its data and expertise to gain a more in-depth insight into their customers' interests and market analysis. The business's mission is to inspire trustworthy business and technology leaders to bring bold ideas into motion to thrive in today's world of unprecedented change.