Magneto Announces New e-commerce Platform Delivers Seamless Omnichannel Shopping Experience

By CIOReview | Thursday, December 3, 2015

CAMPBELL, CA: Magento, an open source ecommerce platform and a provider of omnichannel innovation, has announced Magento 2.0 to provide an engaging omnichannel shopping experience.Magento 2.0 is a re-architecture of digital commerce platform, offering unmatched flexibility and extending innovation opportunities for the company's global ecosystem of partners and developers.

The new features include: new platform architecture, improved performance and scalability, better Shopping experience, business agility and productivity improvements. Magento 2.0 also features easy customization and greater code quality to help merchants with unprecedented business agility by deploying public or private cloud environments very easily.

Magneto offers a new simplified admin user interface to guide the merchants to manage their customers, products and order information with more customized views and import/export capabilities. This delivers customers a seamless shopping experience by providing streamlined checkout speeds and built in responsive design themes, which makes purchase easier.

Beta merchants on Magento 2.0 include SEAT, SOL Lingerie, Venroy, Popcultcha and Alcatel OneTouch. Magento 2.0 empowers brands, merchants and retailers to quickly and cost-effectively deliver seamless omnichannel shopping experiences to customers by adding channels, product lines, and geographies faster. This also enables users to take advantage of the dramatic scale, security and performance improvements in cloud computing.

"This platform release is a foundational milestone that extends Magento's market share and innovation leadership into the next decade," says Mark Lavelle, CEO of Magento Commerce.