MailChimp and Maximizer Signs a Deal to Simplify Marketing e-mail Delivery

By CIOReview | Thursday, March 31, 2016
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VANCOUVER, BC: Marketing emails and automated messages are an integral part of any marketing campaign and its success. Keeping that in mind, Maximizer software, a specialist in CRM has introduced its latest platform, the Maximizer Connect.  This easy-to-use platform links up with MailChimp to help keep marketing campaign data and contacts in sync, and delivers visibility into MailChimp campaign results within Maximizer.

Through this integration, two-way synchronization of contact information between Maximizer CRM and MailChimp is established. This increases the visibility and gives deeper insights into campaign statistics from within Maximizer CRM. The statistics include the number of emails and messages that were delivered, the number of people who opened the emails/messages, how many clicked on links and how many unsubscribed contacts. It paves the way for a customizable sync timeframe, helping people take their business to next-level email marketing.

When new contacts are added to a synchronized list in MailChimp, the Connector automatically replicates those contacts within Maximizer CRM, and vice versa. Leveraging Maximizer's high security features provide MailChimp users with robust anti-spam functionality that is compliant with Canada's Anti-Spam Legislation (CASL) - by delivering controls for opt-in/opt-out, email types and other such functionalities.

"We're excited about this integration because it extends the superb tracking, split testing functionality and beautiful templates in MailChimp to Maximizer users. It also provides powerful email campaign ROI and insights needed to convert opportunities into revenue and new business," says Vivek Thomas, President, Maximizer CRM. "Our customers can now do all of this without ever having to leave Maximizer CRM."