Marin Software Unveils Audience Marketing Suite to Create and Target Audiences for Advertisers

By CIOReview | Friday, September 26, 2014

SAN FRANCISCO, CA: Marin Software, a provider of web-based advertising cloud to advertisers and digital marketing agencies, announces Marin Audience Marketing Suite (AMS). This platform helps marketers to identify and target their profitable audiences.

AMS platform combines power of search intent with demographic and behavioral buying signals to find customers for advertisers. This platform is integrated with Facebook, Google and across the Web as well through which a hyper relevant message can be sent to the target audiences. It also helps marketers to merge buying signals from their search and social campaign data and form a second- and/or third-party data to create manage more high-value customers.

This unified platform can be used by retailer to identify and arrange brand-loyal customers versus new customers. Marketers can retarget their existing customers more effectively by using Google Remarketing Lists for Search Ads (RLSA). AMS bids on generic keywords with corresponding creative to reach to new customers.

AMS can be used by travel and hospitality providers to reach their customers who are interested in traveling to a particular destination. Once any travel-aspired customers click on the search ads for particular destination it will be directly linked to the Facebook creative and channel display at lower costs.

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