MediaValet Integrates with Hootsuite Platform to Manage Social Media

By CIOReview | Wednesday, May 18, 2016
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David MacLaren, Founder and CEO, MediaValet

David MacLaren, Founder and CEO, MediaValet

VANCOUVER, BC: MediaValet, the provider of cloud-based digital asset management software has entered into a partnership with Hootsuite in a bid to manage social media.  Built on Microsoft Azure, MediaValet provides global access to digital assets for an unlimited number of users with enterprise features such as triple redundancy and geo-replication on 24 Microsoft Azure data centers, ensuring unmatched security.

David MacLaren, Founder and CEO, MediaValet, states, “Our integration and partnership with Hootsuite is the next of many major initiatives to break down the content barriers that are preventing this from happening. Our goal is to empower entire corporate ecosystems to leverage the brand and marketing assets that their marketing teams and creative agencies have spent so much time and money creating.”

Marketers are provided with a single central media library on the cloud to cost-effectively store and manage the entire library of assets. The company has recently integrated with the Hootsuite platform, following a similar venture with Microsoft Office 365 in order to remove the content barriers that exist between teams, departments, offices, vendors, and partners in large organizations. Eliminating such barriers allows organizations to easily access and share their brand assets and marketing materials on social media.

This integration will present Hootsuite’s customers with in-app access to a robust, enterprise wide, media library. Organizations will be able to access and share all their brand assets right from their Hootsuite dashboard whereas access and usage rights will be managed by organizations directly from their MediaValet portal.

Kevin Zellmer, Global VP Partners at Hootsuite commented, “As a leading cloud-based digital asset management provider, MediaValet will enable our customers to create and share content more effectively on social. We’re thrilled to be integrating with them to bring more value to organizations.”