Messagemedia Broadens Its Consumer Base By Acquiring Smooth Messenger
CIOREVIEW >> Customer Relationship Management >>

Messagemedia Broadens Its Consumer Base By Acquiring Smooth Messenger

By CIOReview | Tuesday, August 2, 2022

Businesses can quickly send and respond to messages in real-time using Smooth Messenger, and all interactions are logged on the company's Zoho CRM account. 

FREMONT, CA: A CRM system helps attract new clients and manage relationships with current ones. The initial step in the process is to identify a customer and enter all the pertinent information into the CRM system, which is a business opportunity. An integrated CRM system can easily and effectively handle all of this. MessageMedia is one of the top worldwide messaging service providers. They have purchased Melbourne-based Smooth Messenger, a text messaging program that connects with Zoho, a leading customer relationship management (CRM) platform.

"With more than 20 years' experience in serving small and medium businesses as one of the world's largest message in providers, we have always been focused on expanding our customer messaging solutions. We seek to do this across a broad range of business platforms and technologies, so the acquisition of Smooth Messenger presented a natural fit for our business.

With Smooth Messenger being amongst the best solutions on the Zoho CRM platform, and having grown its user base considerably since inception in 2018, we have no doubt the acquisition will extend our commitment in delivering exceptional customer engagement and strengthen our ecosystem integration." says Paul Perrett, CEO of MessageMedia.

One of the Zoho CRM platform's most feature-rich SMS integrations, a smooth messenger, enables companies to send two-way communications to their contacts via SMS and MMS. On the Zoho platform, it is now the second-most popular SMS extension app. Construction, financial, and professional services are a few businesses that use it frequently to find new leads, schedule appointments, and give consumers timely information. Users can create customized processes to provide timely and pertinent communications to clients and prospects after doing particular actions, such as visiting a website or opening an email, using fully adjustable automation settings.