Microsoft Attempts to Clean Windows Store, Kills 1,500 Apps

By CIOReview | Monday, September 1, 2014

FREMONT, CA: Microsoft, the software giant finally put down its feet over the issues of scammy apps. Recently, in a move to cull this problem, they have amended the Windows Store App certification requirements and removed more than 1,500 useless apps from its virtual shelves.  

In response to the customer feedback on the Windows App Store, Microsoft GM of Windows Apps and Store Todd Brix says, “We strive to give our worldwide customer base easy access to amazing app experiences while keeping developer friction to a minimum. From time-to-time this process slips out of sync and we need to recalibrate.”

In the official blog, he ensures customers that ‘apps with confusing or misleading titles’ are things of the past. In the future, apps will need to be named and described such that customers are not confused and do not misrepresent their purpose. These changes included:

Naming – to clearly and accurately reflect the functionality of the app.

Categories – to ensure apps are categorized according to the app function and purpose.

Icons – must be differentiated to avoid being mistaken with others.

Microsoft will go through the titles already in the catalog, conducting a review of Windows Store to identify titles that do not comply with our modified certification requirements. He also notes that some developers have been receptive and agreed to update on notification while others were not. The company is also be refunding the cost of an app that was downloaded as a result of an erroneous title or description.