Microsoft Discloses Enhanced Features for its Upcoming Dynamic CRM 2016

By CIOReview | Monday, September 28, 2015

FREMONT, CA: Microsoft unveiled new features of its customer relationship management software package upcoming version ‘Dynamic CRM 2016’ which is designed with an objective to boost organization’s sales workflow.

Microsoft Dynamics CRM is specifically designed to empower companies with better sales, marketing, and service (help desk) sectors capabilities. Microsoft encourages its partners to use .NET based software framework to customize their Dynamics CRM. Microsoft also offers mobile CRM apps, tools and platforms that enable management ofcustomer relationships via mobile devices as well as allow users to integrate data from social media directly into their CRM application.

Organizations can deploy Dynamics CRM in the cloud, on-premises or in hybrid environment to gain social insights, business intelligence and productivity solutions. It automates business processes, reduce costs and increase return on investment (ROI).

Now Microsoft’s Dynamic CRM 2016 boasts deeper integration with Office 365 applications including Word, Excel and Outlook and Power BI, enhancing its efficiency and user experience.CRM 2016 delivers cloud-based document sharing with SharePoint and OneDrive for Business even through mobile apps. The latest version will offer intelligent processes for Customer Service across self, assisted and field service through integration with Cortana Analytics Suite that surfaces CRM data for proactive interaction and voice - driven CRM.Azure ML integration with Dynamics CRM 2016 user interface willcater unified machine learning experience and configurationinsightsto users, removing therequirement of data scientists.

The release features enhanced CRM app for Outlook, Data Performance Dashboard, native Knowledge Management Solution, Field service facility with the acquisition of FieldOne, new categorized search functionality and Mobile Application Management with Microsoft Intune. Through CRM 2016 administrators can easily manage the synchronization of email, tasks, appointments and contacts between CRM Online and Exchange.

Now Dynamics CRM will move from a .NET focused framework to rich set of data capabilities via OData v4, an open web API that leverages the most broadly adopted industry standards for protocol such as HTTP and REST. The new update incorporates enhancement in Microsoft Social Engagement by introducing concept of Intelligent Social with social selling, automated triage and adaptive sentiment.