Microsoft Set Sights on Transformation in Car Buying Through HoloLens

By CIOReview | Friday, November 20, 2015
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FREMONT, CA: 3D holograms are all set to be the next big thing in computing. Microsoft HoloLens, the world’s first fully untethered holographic device, and Volvo have entered into a partnership to transform car buying; everything from searching information to customizing the car of their choice. The device allows customers to view the virtualized vehicles, where they can take a closer look at the engine, inspect the chassis or watch the drivetrain and transmission in action, test different color options and even have a demonstration of the security features.

“With HoloLens we have the freedom to create a bespoke experience which customers can steer themselves. Imagine using mixed reality to choose the type of car you want – to explore the colors, rims, or get a better understanding of the features, services and options available,” said Björn Annwall, Senior Vice President, Marketing Sales and Service at Volvo Cars.

Microsoft’s wireless HoloLens device enables people to interact with holograms overlaid on real-environments. It does not hinder the customers’ movement, by preserving the peripheral vision, allowing them to move around freely in the surroundings, like a car showroom. Volvo is yet to reveal when this revolutionary technology will be launched, but does say on its website that, they are “eager to bring this experience to customers.” With Microsoft leading the way in 3D holographic technology, people can expect their worlds to be transformed in the nearby future.